ABOUT THE PROJECT
In 2014 Grazi Massafera, a very charismatic Brazilian Emmy Winning actress, hosted two seasons of Superbonita. In 2014.2 season, the channel changed both the coordinator and the director of the show, as an attempt to make it contemporary. The editing challenge was to transform the visual and music concept from conservative to modern chic, keeping up with social media language. The update had a great response from the channel and audience, which brought up a lot of good comments on GNT's website about the chosen soundtrack. I edited 26 episodes of two seasons along with the editor Camila Marchon. It was exhibited on GNT's prime time every mondays.
EPISODES: 26 total
DURATION: 23 minutes
CLIENT: GNT channel
GNT is a Brazilian cable/satellite television channel, part of Globosat and Grupo Globo, the largest mass media company of Latin America and one of the largest of the world. Among the other Globosat Channels, GNT has the most expensive advertisers and very quality demanding viewers.
Superbonita is on air for over 20 years and it's still one of the most prestigious shows in Brazilian cable television. It has been hosted by famous and strong Brazilian actresses and singers. Superbonita had a few renovations in format, but kept the focus on discussions about women's life quality, with interviews with specialists and other celebrities. The show has expensive brands and advertisers during commercial breaks.