ABOUT THE PROJECT

Novartis is Swiss multinational pharmaceutical company with Office in Brasil. In 2010 there was a change in Brazilian Organ Donation regulation in witch any person could become a potencial donor just by telling it to their family. Novartis created an open contest to find a concept for a video campaign and my friend Giselle Rocha, who waited 17 years for a heart transplant, invited me to participate. We created the concept together: "someone said it and that saved me" and we made a video test. Novartis bought the idea and we accompanied and starred the production in São Paulo. The campaign was shown in several cinema theaters and also on web. 

ASSIGNMENTS

Concept

Shooting test

Acting

STREAMING

CINEMA

WEB

© 2019 by Adeline Ramalho.