ABOUT THE PROJECT
Novartis is Swiss multinational pharmaceutical company with Office in Brasil. In 2010 there was a change in Brazilian Organ Donation regulation in witch any person could become a potencial donor just by telling it to their family. Novartis created an open contest to find a concept for a video campaign and my friend Giselle Rocha, who waited 17 years for a heart transplant, invited me to participate. We created the concept together: "someone said it and that saved me" and we made a video test. Novartis bought the idea and we accompanied and starred the production in São Paulo. The campaign was shown in several cinema theaters and also on web.