In 2014 L'Óreal produced a promotional web show with five videos for Niely, one of its largests brands in Brazil. Starring Giovanna Antonelly, a respected and well-known Brazilian actress, who presented the products, her hair dying routine and talked about hair daily care using Niely. The name of the show was: "Segredos da Gio" ("Gio's secrets" - Gio as a nickname for Giovanna). Each video had around one million views. The job description included: editing, sound editing and soundtrack selection. Directed by Pablo Uranga.