ABOUT THE PROJECT
A vegan cooking show presented by the chef and nutritionist Tati Lund. GNT has many cooking shows, but only two exclusively vegan, a challenge in Brazil, the country of Barbecue. The participation at the project involved editing 25 of the total 30 episodes and coordinating another editor at the remaining five, during 2015 and 2016. It was also part of the responsibility to create the concept and edit the teaser presented above.
EPISODES: 26 total
DURATION: eight minutes
CLIENT: GNT channel
GNT is a Brazilian cable/satellite television channel, part of Globosat and Grupo Globo, the largest mass media company of Latin America and one of the largest of the world. Among the other Globosat Channels, GNT has the most expensive advertisers and very quality demanding viewers.
Launched in 2015, Comida.Org responded surprisingly well to the audience, specially considering Brazilian's meat eating habits. Tati graduated from Natural Gourmet Institute for Health and Culinary Arts in New York City. Att her home, she presents easy, healthy and tasty recipes as an alternative to fast food and other dishes traditionally made with meat.